Overview
Assessment Guidance
Presentation of Pitch
Aim
Be able to pitch an idea in response to a brief in the digital and creative industries.
Unit Learning Outcomes
1
Be able to plan a pitch to a client in the digital or creative industries for a project to meet a given brief.
Understand the design brief and client:
- target audience,
- purpose of the product,
- software to use to meet the design brief
- formats and methods
- persuasive techniques
- audience profile
- budget
- timescales
Elements:
- script,
- story,
- summary of ideas,
- visual representation of ideas – eg choice of software
- annotate selected ideas and which discounted and why
Assessment Criteria
-
1.1
Assess the brief to understand key requirements.
-
1.2
Use appropriate techniques to generate ideas for the project.
-
1.3
Select and combine elements to arrive at a suitable idea to meet the client’s brief.
2
Pitch an idea to a client for a digital or creative industries project.
Prepare the pitch:
- format,
- layout,
- presentation,
- ideas,
- accuracy,
- professional presentation of materials
Present the ideas:
- verbal communication,
- engagement with client,
- persuasive techniques
- selling the idea
- presentation skills including resources and aids
- body language and eye contact
- adapt style to meet the needs of the audience
- professional delivery supported with materials.
Assessment Criteria
-
2.1
Select key content and present it in an appropriate format for a pitch.
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2.2
Communicate clearly to the client an idea for a digital or creative industries project to meet a given brief.