Planning and Pitching an Idea in the Digital or Creative Industries

Overview

Framework:
RQF
Level:
Level 2
Unit No:
D/617/6728
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

Presentation of Pitch

Aim

Be able to pitch an idea in response to a brief in the digital and creative industries.

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Be able to plan a pitch to a client in the digital or creative industries for a project to meet a given brief. 

Understand the design brief and client:

  • target audience,
  • purpose of the product,
  • software to use to meet the design brief
  • formats and methods
  • persuasive techniques
  • audience profile
  • budget
  • timescales

Elements:

  • script,
  • story,
  • summary of ideas,
  • visual representation of ideas – eg choice of software
  • annotate selected ideas and which discounted and why

Assessment Criteria

  • 1.1

    Assess the brief to understand key requirements.

  • 1.2

    Use appropriate techniques to generate ideas for the project. 

  • 1.3

    Select and combine elements to arrive at a suitable idea to meet the client’s brief.

2 — Pitch an idea to a client for a digital or creative industries project.

Prepare the pitch:

  • format,
  • layout,
  • presentation,
  • ideas,
  • accuracy,
  • professional presentation of materials

Present the ideas:

  • verbal communication,
  • engagement with client,
  • persuasive techniques
  • selling the idea
  • presentation skills including resources and aids
  • body language and eye contact
  • adapt style to meet the needs of the audience
  • professional delivery supported with materials.

Assessment Criteria

  • 2.1

    Select key content and present it in an appropriate format for a pitch.

  • 2.2

    Communicate clearly to the client an idea for a digital or creative industries project to meet a given brief.