Understanding the Retail Selling Process

Overview

Framework:
RQF
Level:
Level 1
Unit No:
T/502/5805
Credits:
2
Guided learning hours:
13 hours

Assessment Guidance

N/A

Unit Learning Outcomes

1

Understand the selling process

Assessment Criteria

  • 1.1
    Identify the key steps of the selling process
  • 1.2
    Outline the key skills and qualities required of successful sales staff
2

Understand how to find out what the customer wants

Assessment Criteria

  • 2.1
    State when and how to acknowledge, greet and approach customers
  • 2.2
    State how to find out what customers want
3

Understand how product information can be used to promote sales

Assessment Criteria

  • 3.1
    List common concerns a customer may have when buying a product
  • 3.2
    State how providing information about the product can increase its attractiveness to the customer
  • 3.3
    Describe the difference between the features and benefits of products
  • 3.4
    Identify basic rules for demonstrating products to customers
  • 3.5
    State where to obtain different types of product information