Health Promotion

Understand the impact of demographics and social change on healthcare provision.

Demographics: Population, Social class, Ethnicity, Occupation, Gender, Environment.

Social Change: Changes in culture, society, behaviour – responsibility in relation to health, change in service provision, options for healthcare, private healthcare.

Assessment Criteria

• 1.1

  Explain the impact of demographics and social change on healthcare provision.

• 1.2

  Evaluate the impact of social change in relation to healthy lifestyle and life expectancy.

Understand the role of epidemiology in relation to health promotion.

Disease surveillance, outbreak investigation, observational studies. Identifying risk factors. Knowledge of these to inform and direct further study, research and investigation to implement disease control measures, prevention through health promotion initiatives. Health promotion initiatives could include social media campaigns, education settings campaigns and implementing preventative measures.

Assessment Criteria

• 2.1

  Analyse the significance of two aspects of epidemiology in relation to health promotion initiatives.

Understand the role of different models and health professionals in the delivery of health promotion campaigns.

The difference between health promotion and health education.

Primary, secondary and tertiary prevention.

Behaviour change theory e.g. health belief model, theory of planned behaviour.

Empowerment at individual, community and national level.

Lay people e.g. parents, friends. Health professionals e.g. practice nurses, occupational therapists, podiatrists, opticians.

Organisations e.g. NHS, retail outlets, leisure centres, voluntary and support groups and education institutions.

Assessment Criteria

• 3.1

  Explain three different models of health promotion.

• 3.2

  Analyse the role of the health professional in delivering health promotion campaigns.