Overview
Assessment Guidance
Portfolio of Evidence
Aim
The aim of this unit is to help learners understand the marketing environment and how marketing activity can help buyers make decisions.
Portfolio of Evidence
The aim of this unit is to help learners understand the marketing environment and how marketing activity can help buyers make decisions.
Understand the role of marketing in a business.
Ways businesses use marketing may include:
Understand the term ‘marketing mix’.
The marketing mix may include the five or seven P's.
Importance of all elements of the marketing mix may include:
Know the importance of understanding the market place.
Key elements of the market place may include:
Reasons for knowing this information may include:
Ways to improve understanding of the marketplace may include:
Know the importance of understanding buyer behaviour.
Typical steps to buying and how marketing activity influences the buyer may include: