Portfolio of Evidence
The aim of this unit is to help learners understand the benefits of conducting business on-line and to consider the advantages and disadvantages of doing so.
Unit Learning Outcomes
Know about online business activities.
Learning Outcome 1: Indicative Content
Examples of online business may include:
- online transactions
- interactive customisation
- marketing products and services through passive brochure ware
- compliment other services offered by business
1.1Describe how different business organisations operate online.
Understand issues related to online business.
Learning Outcome 2: Indicative Content
Set up issues may include:
- sufficient financial support
- knowing the market
- access to appropriate resources and equipment
- domain names
- technical skills
Examples of operational risk include:
- ensuring payment security
- out of date information
- failure of hardware and software
Examples of the basic principles of legislation, directives and regulations may include;
- ensuring security of customer personal information
- maintain financial security
- monitor inappropriate use of software
2.1Explain the issues related to setting up online businesses
2.2Explain the operational risks to a business organisation operating online.
2.3Outline the basic principles of legislation, directives and regulations related to online business.
Know the impact of an online business presence.
Learning Outcome 3: Indicative Content
Market benefits may include:
- way to gather information
- respond quickly to customer requests
- national and international markets
- able to access new markets more easily
Advantages of an on-line presence may include:
- national and international markets eg available 24 hours a day, offer information in different languages
- respond quickly to customer interest
- monitor competition
Disadvantages/challenges of an on-line presence may include:
- information needed in different languages
- speedy response required to customers
- technical skills needed
- need to keep up to date
Success of on-line businesses may be measured through:
- sales figures
- number of 'hits' on the website
- follow-up business as a result of 'hits'
Impact of online business on society may include:
- job losses in areas where on-line business is successful eg food shopping online in rural areas
- breakdown of communities
- effects on work-life balance
3.1Describe the benefits of marketing a product or service online
3.2Describe any disadvantages of an online business presence.
3.3Explain how the success of an online business presence can be measured.
3.4Outline the impact of online businesses on society in general.