Business Communication

Overview

Framework:
RQF
Level:
Level 3
Unit No:
F/505/2456
Credits:
6
Guided learning hours:
42 hours

Assessment Guidance

Portfolio of Evidence

Aim

This unit gives learners the opportunity to consider how businesses communicate to internal and external customers.

Unit Learning Outcomes

1

Understand different types of business information.

Types of information may include:

  • verbal
  • written
  • multi-media
  • web based

Purpose of information may include:

  • strategic planning
  • updating knowledge
  • future developments of products or services
  • SWOT analysis

Sources of information may include:

  • human resources
  • financial records
  • marketing
  • external agencies eg government, industry bodies, professional agencies 

Assessment Criteria

  • 1.1
    Explain different types of business information, their sources and purposes.
2

Understand key factors relating to business information in organisations.

Legal issues may inlude:


  • Data protection
  • Freedom of Information
  • Computer Misuse 

Ethical issues may include:


  • codes of practice eg use of IT
  • business policies and procedures
  • intellectual property

Operational issues may include:


  • health and safety
  • organisational policies
  • continuity plans
  • impact of technology changes

Ways to communicate business information may include:


  • digital eg touch screens, DVD, mobile phones, telephone conferencing
  • social media
  • written eg email, letter, diagrams, audio eg video conferencing and verbal
  • accessible text to meet individual needs eg different languages, plain English, diagrams and illustrations to support understanding

Assessment Criteria

  • 2.1
    Explain the legal and ethical issues in relation to business information.
  • 2.2
    Explain the operational issues in relation to business information.
  • 2.3
    Using examples, evaluate different methods of communicating business information to meet the needs of different audiences
3

Be able to present business information effectively.

Learners must provide sufficient and valid evidence to achieve this outcome. 

Assessment Criteria

  • 3.1
    Present complex business information in different formats to suit users’ needs.
4

Understand the effectiveness of the external corporate communications of an organisation.

Learners must provide valid and sufficient evidence to achieve this outcome. 

Assessment Criteria

  • 4.1
    Evaluate the external corporate communications of an organisation.