Portfolio of Evidence
This unit aims to help learners understand how to promote excellent customer service and the benefits to the customer and the organisation.
Unit Learning Outcomes
Understand the importance of customer service.
Learning Outcome 1: Indicative Content
Benefits of building positive relationships with customers may include:
- customer loyalty
- customer recommendations to new customers
- effective communication ensures effective and efficient business
Ways interactions with employees can influence customer opinions may include:
- respect for each other and their opinions
- evokes the culture of the organisation
- customer will want to return or not
1.1Explain the benefits to an organisation of building positive relations with its customers, both internal and external.
1.2Explain how interactions with employees influence a customer’s opinion of the organisation as a whole.
Know how organisations ensure effective customer service.
Learning Outcome 2: Indicative Content
Ways to use policies and procedures may include:
- ensure all staff understand how to implement policies and procedures through training and supervision
- setting targets and measuring success
- use of different methods of customer feedback
Equalities legislation means that is it illegal to discrimination against anyone on grounds of age, disability, gender reassignment, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy or maternity. Examples of these requirements when dealing with customers may include:
- ensuring appropriate access for all customers e.g. ramps, rails
- provision of information in different formats to meet the needs of all customers
- access within the building e.g. lower counters, signs in braille, hearing loops
- prayer rooms
- seating for elderly or pregnant women
2.1Outline how organisations use policies and procedures to quality assure their customer service.
2.2Outline the requirements of equalities legislation when dealing with customers.
Know about effective customer service.
Learning Outcome 3: Indicative Content
Typical tasks may include:
- answering enquiries
- finding information or products
- responding to complaints
- carrying out tasks for the customer (service industries)
- problem solving
Ways to provide customer service may include:
- effective communication skills eg answering questions, listening to requests
- providing information using formats to meet the needs of customers
- effective body language and non-verbal communication
- positive and motivated attitude
- personal appearance
3.1Describe typical customer service tasks and activities in a chosen sector.
3.2Outline how to provide effective customer service in a chosen sector.
Be able to interact positively with customers.
Learning Outcome 4: Indicative Content
Learners need to provide sufficient and valid evidence to achieve this outcome. Through this learning outcome learners will apply the knowledge and understanding gained in LOs 1 – 3.
4.1Respond positively to customer queries and requests.
4.2Communicate appropriately with customers.
4.3Offer help, advice or guidance to customers.
4.4Follow given protocols for referring customers to colleagues, where appropriate.