Visitor Attractions

Overview

Framework:
RQF
Level:
Level 2
Unit No:
M/505/2517
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

Portfolio of Evidence.

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Understand how visitor attractions are classified

Learning Outcome 1: Indicative Content 

Types of visitor attraction

  • Manmade attractions: theme parks, sporting venues, visitor centres, museums, heritage sights, arts
  • Natural attractions: National Parks. coastlines, rivers, forest, areas of outstanding national beauty (AONBs)

Free attractions vs admission charges

  • Government decisions e.g. the British Museum is government funded
  • Ownership e.g. theme park is privately owned whereas coastlines are not
  • To attract visitor/public relations e.g. a brewery may offer a visitor centre to attract people to their brewery and shop

Assessment Criteria

  • 1.1
    Explain what is meant by the term “visitor attraction”.
  • 1.2
    Describe the different types of visitor attraction.
  • 1.3
    Identify different visitor attractions according to category, both within and outside the UK.
  • 1.4
    Explain why in the UK some attractions are free and some charge admission.
2 — Understand the appeal of visitor attractions.

Learning Outcome 2: Indicative Content 

Appeal may include:

  • location
  • prices
  • key attractions e.g. rides or exhibits
  • extra attractions/services available
  • accessibility

Features of attractions may include technology, suitability for specific customer groups e.g. those with specific needs.

Assessment Criteria

  • 2.1
    Identify visitor attractions in a local area and explain their appeal.
  • 2.2
    Describe features that attract people to two different types of visitor attractions and why they are popular.
3 — Understand how and why visitors are managed at visitor attractions.

Learning Outcome 3: Indicative Content 

Examples of visitor management at manmade attractions

  • Timed tickets – to reduce queues and lessen impact on attractions
  • Pre-booking – to manage demand
  • Pricing strategy - to reduce demand at peak times
  • Queue management e.g. though signage, entertainment – to keep people happy
  • Closures e.g. of English heritage houses on specific days – to allow for maintenance

Visitor management at natural attractions

  • Stone paths e.g. in national parks – to prevent erosion
  • Car parks and coach parks – to reduce damage around the attractions
  • Information boards – to provide information and encourage responsible tourism

Assessment Criteria

  • 3.1
    Explain the measures taken at manmade attractions to manage visitors and why they are needed
  • 3.2
    Explain visitor management techniques used within natural attractions and why they are needed.