Marketing on mobile

Overview

Framework:
RQF
Level:
Level 4
Unit No:
J/508/0212
Credits:
5
Guided learning hours:
31 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Understand how uniqueness of mobile technologies affects marketing.

Assessment Criteria

  • 1.1

    Evaluate how the unique facets of mobile devices provide opportunities for mobile marketing.

  • 1.2

    Explain the opportunities for mobile marketing arising from technological developments.

  • 1.3

    Explain how the limitations of mobile technologies for mobile marketing are overcome by businesses.

2

Understand mobile marketing communications.

Assessment Criteria

  • 2.1

    Analyse the potential of mobile marketing to the marketing strategy of a business.

  • 2.2

    Suggest how apps can be optimised to meet the marketing objectives of a business.

  • 2.3

    Describe best practice interface design for mobile.

  • 2.4

    Explain how to optimise a business’ website for mobile marketing.

  • 2.5

    Propose digital marketing techniques for a mobile marketing campaign.

3

Understand the use of location aware applications for business.

Assessment Criteria

  • 3.1

    Explain the uses of different types of location aware applications for mobile marketing for a business.

  • 3.2

    Explain the ethical issues of location aware applications.

  • 3.3

    Propose the use of location aware applications for mobile marketing for a business.