Designing an effective web based user experience

Overview

Framework:
RQF
Level:
Level 4
Unit No:
H/508/0220
Credits:
8
Guided learning hours:
76 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Understand the web-based user experience.

Assessment Criteria

  • 1.1

    Explain the principles of a web-based user experience.

  • 1.2

    Explain how website elements affect user behaviour.

  • 1.3

    Analyse user requirements.

  • 1.4

    Evaluate the contribution of a website's information architecture to the user experience.

2

Be able to optimise website user experience.

Assessment Criteria

  • 2.1

    Describe how web pages can be made more interactive.

  • 2.2

    Explain how the use of xml can enhance the website user experience.

  • 2.3

    Explain how the use of scripting languages can enhance the website user experience.

  • 2.4

    Explain the importance of cross-browser compatibility.

  • 2.5

    Specify the user data required from a website to be collected from a website subsystem.

  • 2.6

    Plan a user flow through an organisation’s website for a call to action.

3

Be able to test the website's user experience.

Assessment Criteria

  • 3.1

    Design wireframes for multivariate testing.

  • 3.2

    Create content for multivariate testing.

  • 3.3

    Analyse multivariate testing data.

  • 3.4

    Propose how a website user experience can be optimised.