Email marketing

Overview

Framework:
RQF
Level:
Level 4
Unit No:
D/508/0216
Credits:
7
Guided learning hours:
35 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Understand requirements for email marketing campaigns.

Assessment Criteria

  • 1.1

    Explain the requirements for different stages in email marketing campaigns.

  • 1.2

    Explain how to profile target audience for email marketing campaigns.

  • 1.3

    Explain ways of generating leads for email marketing.

  • 1.4

    Evaluate an email marketing campaign against legal requirements.

2

Understand design criteria for email marketing campaigns.

Assessment Criteria

  • 2.1

    Explain possible calls to action of an email message.

  • 2.2

    Describe best practice in writing copy for email marketing messages.

  • 2.3

    Describe best practice in the technical design of email marketing messages.

  • 2.4

    Evaluate e-mail marketing platforms.

  • 2.5

    Explain the causes of technical obstacles encountered in email marketing.

  • 2.6

    Explain the data required from technology to measure success.

3

Be able to run email marketing campaigns.

Assessment Criteria

  • 3.1

    Establish a customer profile for an email marketing campaign.

  • 3.2

    Create a brief for an email marketing campaign.

  • 3.3

    Create a mailing list for a customer profile.

  • 3.4

    Apply criteria from a brief to create a marketing email message.

  • 3.5

    Test a marketing email.

  • 3.6

    Evaluate the success of an email marketing campaign against aims and objectives from a brief.

  • 3.7

    Evaluate own performance in running an email marketing campaign.

  • 3.8

    Recommend actions for improvement to own performance and an email campaign.