Gamification

Overview

Framework:
RQF
Level:
Level 3
Unit No:
R/508/0214
Credits:
5
Guided learning hours:
27 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Understand gamification theory.

Assessment Criteria

  • 1.1

    Explain how game dynamics are used in marketing.

  • 1.2

    Explain how game mechanics are used on marketing.

  • 1.3

    Explain how gamification is used for different types of marketing objectives.

  • 1.4

    Assess the capability of platforms for gamification.

  • 1.5

    Explain the success criteria used to measure gamification.

  • 1.6

    Explain ethical issues of gamification.

2

Be able to propose gamification solutions to marketing objectives.

Assessment Criteria

  • 2.1

    Describe a gamification proposal.

  • 2.2

    Explain how a gamification proposal meets marketing objectives.

  • 2.3

    Plan the implementation of a gamification proposal.