Principles of Social Media Advertising and Promotion

Overview

Framework:
RQF
Level:
Level 3
Unit No:
T/508/0223
Credits:
6
Guided learning hours:
34 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Be able to plan how to use digital vouchers for marketing purposes.

Assessment Criteria

  • 1.1

    Define the term digital vouchers.

  • 1.2

    Explain the potential uses of digital vouchers.

  • 1.3

    Research the current disadvantages of digital vouchers.

  • 1.4

    Explain how to overcome the barriers of using digital vouchers for acquisition and retention of customers.

  • 1.5

    Plan a SMART digital voucher campaign for a business.

  • 1.6

    Explain methods of managing a digital voucher system.

  • 1.7

    Explain how to measure the effectiveness of a digital voucher campaign.

2

Be able to plan the implementation of Social Networking site advertising campaigns for Marketing purposes.

Assessment Criteria

  • 2.1

    Explain the factors to consider when creating Social Networking site adverts.

  • 2.2

    Justify the use of Social Networking site advertising campaigns.

  • 2.3

    Explain the importance of identifying the required outcomes from the Social Networking advertising campaigns.

  • 2.4

    Explain the advantages of creating more than one advertising campaign running in parallel on the same social networking site.

  • 2.5

    Explain why a Social Networking advertising campaign might fail.

  • 2.6

    Plan parallel Social Networking site advertising campaigns for a business.

  • 2.7

    Explain methods of monitoring Social Networking site advertising campaigns.

  • 2.8

    Identify changes that might be required for a Social Networking advertising campaign based on monitoring results.

3

Understand the use of promotional campaigns on social networking sites.

Assessment Criteria

  • 3.1

    Define promotional campaigns on social networking sites.

  • 3.2

    Compare different types of promotional campaigns on social networking sites.

  • 3.3

    Explain why to use promotional campaigns on social networking sites.

  • 3.4

    Explain the limitations imposed by social networking sites on promotional campaigns.

  • 3.5

    Explain how to comply with restrictions on promotional campaigns on social networking sites.

  • 3.6

    Explain the factors which could cause negative PR when running a promotional campaign.

4

Understand current national and international legal and organisational guidelines for a social networking advertising/promotional campaign.

Assessment Criteria

  • 4.1

    Explain the current national and international legal and organisational guidelines relating to the use of social networking site adverts.

  • 4.2

    Explain the importance of following current national and international legal and organisational guidelines for a social networking advertising/promotional campaign.