Principles of keywords and optimisation

This unit is expiring
The expiry date of this unit is 31/07/2024.

Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU016767
Credits:
6
Guided learning hours:
Not available

Qualification Grading Type

Graded

Grade Descriptors

  • GD1-Understanding the subject
  • GD3-Application of skills
  • GD7-Quality

Unit Learning Outcomes

1

Understand Search Engine Optimisation (SEO).

Assessment Criteria

  • 1.1

    Analyse the importance of Search Engine Optimisation (SEO) to a business.

  • 1.2

    Compare Pay-per-Click and Pay-per-Impression.

  • 1.3

    Analyse factors to be considered as part of an SEO plan.

2

Be able to plan implementation of SEO techniques.

Assessment Criteria

  • 2.1

    Create a list of keywords and/or keyword phrases for a business, justifying choices made.

  • 2.2

    Create an effective link building plan for the website for a business, justifying choices made.

  • 2.3

    Analyse factors that can positively and negatively affect how a search engine ranks a website.

3

Understand Social Media Optimisation (SMO).

Assessment Criteria

  • 3.1

    Analyse the importance of SMO to a business.

  • 3.2

    Analyse how search engines include different tools and channels of Social Media in their results.

  • 3.3

    Analyse the impact of keywords and/or keyword phrases when engaging with a Social Media audience.

4

Understand how to optimise a website for mobile devices.

Assessment Criteria

  • 4.1

    Analyse the importance of mobile optimisation to a business.

  • 4.2

    Evaluate methods used to optimise websites for viewing on a mobile device.