Overview
Qualification Grading Type
Graded
Grade Descriptors
- GD1-Understanding the subject
- GD3-Application of skills
- GD7-Quality
This unit is expiring
The expiry date of this unit is 31/07/2024.
Graded
Understand Search Engine Optimisation (SEO).
Analyse the importance of Search Engine Optimisation (SEO) to a business.
Compare Pay-per-Click and Pay-per-Impression.
Analyse factors to be considered as part of an SEO plan.
Be able to plan implementation of SEO techniques.
Create a list of keywords and/or keyword phrases for a business, justifying choices made.
Create an effective link building plan for the website for a business, justifying choices made.
Analyse factors that can positively and negatively affect how a search engine ranks a website.
Understand Social Media Optimisation (SMO).
Analyse the importance of SMO to a business.
Analyse how search engines include different tools and channels of Social Media in their results.
Analyse the impact of keywords and/or keyword phrases when engaging with a Social Media audience.
Understand how to optimise a website for mobile devices.
Analyse the importance of mobile optimisation to a business.
Evaluate methods used to optimise websites for viewing on a mobile device.