Fashion Trend Analysis

Overview

Framework:
RQF
Level:
Level 4
Unit No:
L/615/0111
Credits:
10
Guided learning hours:
34 hours

Aim

• To examine how wider macro-trends develop and explore the research methods used to identify new trends
• To introduce a variety of research methods, including gallery visits, quantitative and qualitative primary research, analysis of reliable secondary sources, and street photography.

Unit Learning Outcomes

1

Be able to create an online portfolio of original street style photography.

Assessment Criteria

  • 1.1

    Summarise the key components of an effective street style image and apply these to their own work.

  • 1.2

    Explain how street photography can be used as a research tool in fashion.

  • 1.3

    Select and utilise a suitable sharing platform.

2

Be able to predict a trend using recognised forecasting methods.

Assessment Criteria

  • 2.1

    Select and apply different primary, secondary and visual research methods to predict a trend.

  • 2.2

    Create a mood board to communicate a named, predicted trend.

  • 2.3

    Evaluate identified new and emerging PESTEL factors that have influenced the trend.

3

Be able to promote a fashion trend via a media or retail channel, providing a clear rationale for the approach used.

Assessment Criteria

  • 3.1

    Explain how wider macro-environmental factors have influenced a specified fashion trend.

  • 3.2

    Evaluate the influence of Vogue’s trend pages on retail sales.

  • 3.3

    Visually communicate a fashion trend as appropriate for an identified channel and consumer.

  • 3.4

    Present a fashion trend via a media or retail channel with the aim of increasing consumer interest and sales in associated products.