Overview

Framework:
RQF
Level:
Level 4
Unit No:
A/615/0167
Credits:
15
Guided learning hours:
50 hours

Aim

• To explore the relationship between fashion brands and the media, considering the influence of the media on perceptions of fashion
• To examine the fashion media landscape and consider the impact of digital channels on the industry, with reference to the evolution of fashion magazines in the last century
• To introduce key media roles and career paths.

Unit Learning Outcomes

1

Understand how fashion is influenced by the media.

Assessment Criteria

  • 1.1

    Analyse how key media channels and platforms influence fashion.

  • 1.2

    Assess the influence of Vogue on the global fashion industry.

  • 1.3

    Evaluate the main ethical issues directly connected to the fashion media industry.


2

Understand the impact of new technologies and digital culture on the fashion media industry.

Assessment Criteria

  • 2.1

    Assess the impact of the internet on traditional fashion media channels.

  • 2.2

    Explain the job roles now required within fashion media, across a range of digital and print formats.


3

Be able to contribute to a proposal for a new issue of a specified magazine.

Assessment Criteria

  • 3.1

    Pitch ideas for editorial content.

  • 3.2

    Develop editorial content suitable for a selected magazine brand and readership in collaboration with other team members.


4

Be able to work effectively as part of an editorial team.

Assessment Criteria

  • 4.1

    Document and critically reflect on a team editorial project.

  • 4.2

    Analyse own levels of professionalism and productivity.

  • 4.3

    Identify personal strengths and reflect on career goals in relation to a completed task.