Visual Communication

Overview

Framework:
RQF
Level:
Level 4
Unit No:
T/615/0166
Credits:
15
Guided learning hours:
50 hours

Aim

• To explore a range of visual communication methods and introduce students to key visualisation techniques across a range of media.
• To allow students to begin to using industry standard software and identify suitable methods of expressing their ideas visually.
• To examine the importance of images and what they communicate while providing core visualisation skills that will be developed further throughout the course.

Unit Learning Outcomes

1

Be able to apply key visualisation and presentation techniques.

Assessment Criteria

  • 1.1

    Select appropriate images to illustrate text.

  • 1.2

    Create a mood board that effectively communicates a clear, specified message.

  • 1.3

    Select and utilise fonts/typography appropriate for use in fashion.

2

Understand how different visual communication methods are used in fashion.

Assessment Criteria

  • 2.1

    Analyse the most widely used visual communication methods in the fashion industry.

  • 2.2

    Evaluate and select the appropriate software required for creating a range of visual communication outcomes.

3

Be able to apply key principles of colour theory in fashion promotion.

Assessment Criteria

  • 3.1

    Analyse physical, psychological and cultural responses to a range of colours.

  • 3.2

    Apply colour theory to promote a fashion brand, product or trend.

4

Be able to create visual outcomes using specified industry software.

Assessment Criteria

  • 4.1

    Create visual outcomes using Adobe Creative Suite.

  • 4.2

    Create a Vogue cover mock-up using InDesign and Photoshop.