Learners are not required to use social media on behalf of an actual business in order to produce evidence for this unit. The business may be real; it could also be a student enterprise or a fictional company or organisation created as part of a case study, in order to enable learners to develop and evidence the required skills for this unit.
Know how a business can use social media to engage with an audience.
Identify the different types of social media tools that businesses can use to engage with their audience.
Describe how to use different types of social media tools to engage with a business audience.
Be able to set up and maintain social media for business use.
Set up business social media profiles.
Customise social media profiles for a specific business.
Engage in social media conversation.
Be able to create and maintain content to publish on social media platforms for business purposes.
Identify themes and keywords around which content will be focused.
Draft content for publishing on social media for an identified audience.
Edit content ready for publishing.
Publish content to agreed social media platforms.
Be able to grow the use of social media for business purposes.
Select appropriate people to follow on social media, based on identified themes and keywords.
Follow identified people on social media.
Engage with followers on social media in a manner appropriate for a business.
Monitor and promote published content through multiple social media channels.