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Level 1
Unit No:
Guided learning hours:
25 hours

Assessment Guidance

Learners are not required to use social media on behalf of an actual business in order to produce evidence for this unit. The business may be real; it could also be a student enterprise or a fictional company or organisation created as part of a case study, in order to enable learners to develop and evidence the required skills for this unit.

Unit Learning Outcomes


Know how a business can use social media to engage with an audience.

Assessment Criteria

  • 1.1

    Identify the different types of social media tools that businesses can use to engage with their audience.

  • 1.2

    Describe how to use different types of social media tools to engage with a business audience.


Be able to set up and maintain social media for business use.

Assessment Criteria

  • 2.1

    Set up business social media profiles.

  • 2.2

    Customise social media profiles for a specific business.

  • 2.3

    Engage in social media conversation.


Be able to create and maintain content to publish on social media platforms for business purposes.

Assessment Criteria

  • 3.1

    Identify themes and keywords around which content will be focused.

  • 3.2

    Draft content for publishing on social media for an identified audience.

  • 3.3

    Edit content ready for publishing.

  • 3.4

    Publish content to agreed social media platforms.


Be able to grow the use of social media for business purposes.

Assessment Criteria

  • 4.1

    Select appropriate people to follow on social media, based on identified themes and keywords.

  • 4.2

    Follow identified people on social media.

  • 4.3

    Engage with followers on social media in a manner appropriate for a business.

  • 4.4

    Monitor and promote published content through multiple social media channels.