Understanding social media for business

Overview

Framework:
RQF
Level:
Level 1
Unit No:
J/615/2911
Credits:
3
Guided learning hours:
25 hours

Unit Learning Outcomes

1

Know about the social media channels available for business use.

Assessment Criteria

  • 1.1

    Identify different social media channels, including major and specialist channels.

  • 1.2

    Outline what is meant by a ‘major’ and a ‘specialist’ channel and the key differences between the two types of channel.

  • 1.3

    Describe some of the major channels, including how they are distinctive from one another.

  • 1.4

    Describe some of the specialist channels including their specific purpose and distinctive features.

  • 1.5

    Give reasons why a business might use major and specialist channels.

2

Know about business use of social media. 

Assessment Criteria

  • 2.1

    State the benefits to a business of using social media.

  • 2.2

    Outline the different ways in which businesses uses social media.

  • 2.3

    Give reasons why a business should be aware when they are mentioned on social media.

  • 2.4

    Identify ways businesses can use to monitor social media engagement.

3

Know the risks for businesses when using social media.

Assessment Criteria

  • 3.1

    Identify risks associated with using social media for business use.

  • 3.2

    Describe how a social media policy can help a business reduce associated risks.