Understanding social media for business

Overview

Framework:
RQF
Level:
Level 1
Unit No:
J/615/2911
Credits:
3
Guided learning hours:
25 hours

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Know about the social media channels available for business use.

Assessment Criteria

  • 1.1

    Identify different social media channels, including major and specialist channels.

  • 1.2

    Outline what is meant by a ‘major’ and a ‘specialist’ channel and the key differences between the two types of channel.

  • 1.3

    Describe some of the major channels, including how they are distinctive from one another.

  • 1.4

    Describe some of the specialist channels including their specific purpose and distinctive features.

  • 1.5

    Give reasons why a business might use major and specialist channels.

2 — Know about business use of social media. 

Assessment Criteria

  • 2.1

    State the benefits to a business of using social media.

  • 2.2

    Outline the different ways in which businesses uses social media.

  • 2.3

    Give reasons why a business should be aware when they are mentioned on social media.

  • 2.4

    Identify ways businesses can use to monitor social media engagement.

3 — Know the risks for businesses when using social media.

Assessment Criteria

  • 3.1

    Identify risks associated with using social media for business use.

  • 3.2

    Describe how a social media policy can help a business reduce associated risks.