Fashion Brand Communication

This unit is expiring
The expiry date of this unit is 31/07/2024.

Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU017368
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

Grade Descriptors

  • GD3-Application of skills
  • GD5-Communication and presentation
  • GD7-Quality

Unit Learning Outcomes

1

Understand how fashion brands communicate brand values to customers.

Assessment Criteria

  • 1.1

    Analyse the range of brand communication methods used within the fashion industry.

  • 1.2

    Assess how fashion brands make use of social media for promotion.

  • 1.3

    Analyse the significance of celebrity endorsement within fashion.

2

Be able to plan and present a multi-channel communication strategy for a fashion brand.

Assessment Criteria

  • 2.1

    Evaluate communication channels for reaching a specified market segment.

  • 2.2

    Visually communicate a new promotional campaign for a fashion brand.

  • 2.3

    Present a communication strategy proposal to meet the requirements of the sector and audience.