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Apprenticeship Overview

The aim of this Apprenticeship framework is to provide employers in the public, private and not-for-profit sectors with a workforce who have the skills, knowledge and competency to market the business through digital media. This will contribute to making businesses more efficient and productive. This framework has been created to help support the development of the specific skills needed for a job in the digital marketing sector.

Job roles could include:

  • Search Engine Optimisation Assistant
  • Acquisition Assistant
  • Email Campaign Assistant
  • Online Marketing Coordinator
  • Search Marketing Assistant
  • Display Marketing Assistant
  • Content Marketing Assistant
  • eCommerce Assistant
  • Mobile Marketing Assistant
  • Website Content Manager
  • Web Design Assistant
  • Video Marketing Production Assistant

Combined Competence and Knowledge Based Qualification

Gateway Qualifications Level 3 Diploma in Digital Marketing (601/6756/7)

Credit Value: 74
Guided Learning Hours: 472-505

Functional Skills

Apprentices may need to provide evidence of their achievement of transferable skills in English, Mathematics and ICT in order to be awarded the Apprenticeship.

Employment Rights and Responsibilities

The ERR component of the Apprenticeship can be achieved through completing the Skills CFA ERR workbook, available from the Skills CFA website (www.skillscfa.org).

Personal Learning and Thinking Skills

For details on Personal Learning and Thinking Skills, please visit the latest Sector Skills Council Apprenticeship Framework document, or see our PLTS page for the Gateway Qualifications Personal Learning and Thinking Skills offer.

Sector Skills Council Website: