Key Facts
Qualification purpose
Prepare for further learning or training and/or develop knowledge and/or skills in a subject area
Qualification Grading Type
Pass
Assessment Methods
Why choose this qualification?
This single unit qualification is designed for learners to learn how social media marketing is used to promote products and services. They will know the characteristics of different audiences and how social media channels and platforms can be used to engage with them. Learners will create and plan social media marketing activities and draft content to promote a product or service to an audience.