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Key Facts

Level:
Level 3
Subject Sector:
15.4 Marketing and Sales
Credits:
60
Qualification No:
QAA160140
Price:
£130.00 per learner
Age Range:
19+

Qualification Summary

The range of units chosen for this Diploma will give a good overall view of how digital marketing and social media can support business development and promotion in the 21st century and a range of areas relevant to the business and marketing industry.

Students will be able to see the links between the two areas and understand how they work together and how reliant they are on each other to ensure a company’s marketing strategy is successful. The units will allow students to consider their options for further study and then progress onto business, marketing or digital marketing/social media undergraduate degrees whilst having given them a flavour of how these elements work together.

The ungraded units have been selected to provide underpinning skills which will support academic study but will also provide students with relevant skills to continue onto study in marketing, digital marketing, social media or business degrees.


Why choose this qualification?

The mandatory content within this Diploma includes elements of business studies which help learners to consider how social media and digital marketing can complement other forms of marketing to promote a business. Learners will have the opportunity to research into a topic area of their choice and to create a website to promote a business. The optional unit choice will allow students to study different aspects of social media and digital marketing from understanding the principles of marketing on mobile devices to project management and improving their knowledge of different software.

Following successful completion of this Diploma, learners will be able to progress to University to study digital media, digital media with IT, digital media and communications, marketing and digital media and a range of other pathways.

Access to HE Digitial Marketing and Social Media

Units

Graded Academic Mandatory

Learners must achieve all credits from this group.

Business innovation and growth through using social media

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
6
Unit No:
QU016769
Click here to view full unit details

Content management system website creation

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
6
Unit No:
QU016771
Click here to view full unit details

Ethical, legal and regulatory requirements in sales or marketing

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016749
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Principles of keywords and optimisation

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016767
Click here to view full unit details

Research: Practical Investigation Project

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
6
Unit No:
QU018310
Click here to view full unit details

The External Environment for Business

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016746
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Understanding digital marketing and research

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016759
Click here to view full unit details

Understanding marketing stakeholder relationships

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016751
Click here to view full unit details

Understanding social media advertising and promotion

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016736
Click here to view full unit details
Graded Academic Optional

Learners must achieve 9 credits from this group.

Communicate using digital marketing or sales channels

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016744
Click here to view full unit details

Content Marketing

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016765
Click here to view full unit details

Developing a brand

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016753
Click here to view full unit details

Imaging Software Skills

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016740
Click here to view full unit details

Principles of marketing on mobile devices

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016761
Click here to view full unit details

Project Management

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016763
Click here to view full unit details

Search Engine Marketing

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016755
Click here to view full unit details

Video Software

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU016742
Click here to view full unit details
Ungraded Units

Students must achieve 15 credits from this group.

Academic Reading Skills

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU018346
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Academic Writing Skills

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU025276
Click here to view full unit details

Application of Number - Interpreting and Presenting Information

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU007486
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Communication - Speaking and Listening

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU007560
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Computer Data Protection

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU026150
Click here to view full unit details

Developing Professional Attributes

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU025278
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Preparation for Higher Education

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU025532
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Presenting Information Using ICT

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU027084
Click here to view full unit details

Problem Solving in the Workplace

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU018630
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Promoting Wellbeing and Building Resilience

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU028487
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References and Reliability of Sources

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU026344
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Spreadsheets

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU011467
Click here to view full unit details

Study Skills

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU018318
Click here to view full unit details

Writing reports

Level:
Level 3
Guided Learning Hours:
Not available
Credits:
3
Unit No:
QU026155
Click here to view full unit details

QAA aim code

40006359

Funding information

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View this qualification on the ESFA’s Hub website


Additional funding information for Access to HE

  • Access to HE is eligible for funding as part of the legal entitlement offer.
  • Access to HE is eligible for funding via Advanced Learner Loans and appears on the Advanced Learner Loans catalogues published by the Education and Skills Funding Agency (ESFA).

We have done our best to collate and summarise the key information, and wherever possible we alert our providers to changes in funding policy.

This funding information is provided in good faith and it is always advisable to check directly with the funding agencies before committing to delivery.

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