The range of units chosen for this Diploma will give a good overall view of how digital marketing and social media can support business development and promotion in the 21st century and a range of areas relevant to the business and marketing industry.
Students will be able to see the links between the two areas and understand how they work together and how reliant they are on each other to ensure a company’s marketing strategy is successful. The units will allow students to consider their options for further study and then progress onto business, marketing or digital marketing/social media undergraduate degrees whilst having given them a flavour of how these elements work together.
The ungraded units have been selected to provide underpinning skills which will support academic study but will also provide students with relevant skills to continue onto study in marketing, digital marketing, social media or business degrees.
Why choose this qualification?
The mandatory content within this Diploma includes elements of business studies which help learners to consider how social media and digital marketing can complement other forms of marketing to promote a business. Learners will have the opportunity to research into a topic area of their choice and to create a website to promote a business. The optional unit choice will allow students to study different aspects of social media and digital marketing from understanding the principles of marketing on mobile devices to project management and improving their knowledge of different software.
Following successful completion of this Diploma, learners will be able to progress to University to study digital media, digital media with IT, digital media and communications, marketing and digital media and a range of other pathways.
Learners must achieve all credits from this group.
Business innovation and growth through using social media
Content management system website creation
Ethical, legal and regulatory requirements in sales or marketing
Principles of keywords and optimisation
Research: Practical Investigation Project
The External Environment for Business
Understanding digital marketing and research
Understanding marketing stakeholder relationships
Understanding social media advertising and promotion
Learners must achieve 9 credits from this group.
Communicate using digital marketing or sales channels
Developing a brand
Imaging Software Skills
Principles of marketing on mobile devices
Search Engine Marketing
Students must achieve 15 credits from this group.
Academic Reading Skills
Academic Writing Skills
Application of Number - Interpreting and Presenting Information
Communication - Speaking and Listening
Computer Data Protection
Developing Professional Attributes
Preparation for Higher Education
Presenting Information Using ICT
Problem Solving in the Workplace
Promoting Wellbeing and Building Resilience
References and Reliability of Sources
Face to face or online. Suggested work placements as part of the programme to allow learners to widen their understanding of business and marketing, in particular digital marketing and social media, which can then influence and enhance the practical investigation unit.
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Additional funding information for Access to HE
- Access to HE is eligible for funding as part of the legal entitlement offer.
- Access to HE is eligible for funding via Advanced Learner Loans and appears on the Advanced Learner Loans catalogues published by the Education and Skills Funding Agency (ESFA).
- Access to HE Diplomas are designed for adult learners aged 19+ and the ESFA only funds young people on these programmes by exception, as stated in paragraph 149, page 39 of the Funding guidance for young people 2020 to 2021.
We have done our best to collate and summarise the key information, and wherever possible we alert our providers to changes in funding policy.
This funding information is provided in good faith and it is always advisable to check directly with the funding agencies before committing to delivery.