The range of units chosen for this Diploma will give a good overall view of how digital marketing and social media can support business development and promotion in the 21st century and a range of areas relevant to the business and marketing industry.
Students will be able to see the links between the two areas and understand how they work together and how reliant they are on each other to ensure a company’s marketing strategy is successful. The units will allow students to consider their options for further study and then progress onto business, marketing or digital marketing/social media undergraduate degrees whilst having given them a flavour of how these elements work together.
The ungraded units have been selected to provide underpinning skills which will support academic study but will also provide students with relevant skills to continue onto study in marketing, digital marketing, social media or business degrees.
Why choose this qualification?
The mandatory content within this Diploma includes elements of business studies which help learners to consider how social media and digital marketing can complement other forms of marketing to promote a business. Learners will have the opportunity to research into a topic area of their choice and to create a website to promote a business. The optional unit choice will allow students to study different aspects of social media and digital marketing from understanding the principles of marketing on mobile devices to project management and improving their knowledge of different software.
Following successful completion of this Diploma, learners will be able to progress to University to study digital media, digital media with IT, digital media and communications, marketing and digital media and a range of other pathways.