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Overview

Framework:
RQF
Level:
Level 3
Unit No:
H/503/9327
Credits:
7
Guided learning hours:
36 hours

Assessment Guidance

N/A

Unit Learning Outcomes

1

Be able to create a plan for the components of a Content Management System (CMS) Website.

Assessment Criteria

  • 1.1

    Define the term Content Management System (CMS).

  • 1.2

    Describe the features and functions of CMS Website software.

  • 1.3

    Explain the advantages and disadvantages of different hosting options.

  • 1.4

    Describe what success could look like when using a CMS website.

  • 1.5

    Identify keywords and/or keyword phrases to be used on each page of a website.

  • 1.6

    Register with a hosting provider with a suitable domain name in relation to keywords and/or keyword phrases identified.

  • 1.7

    Identify the website template to be used for a website.

  • 1.8

    Plan the content and layout needed for each page on a website.

  • 1.9

    Explain how laws, guidelines and constraints affect the content and use of websites.

  • 1.10

    Explain when and why to use different file types for saving content.


2

Be able to use CMS Software to create a Website.

Assessment Criteria

  • 2.1

    Customise a website template in relation to a plan.

  • 2.2

    Use planned content to populate a website template.

  • 2.3

    Use programming and development techniques to add features and enhance a website.

  • 2.4

    Include keywords and/or keyword phrases in website meta-tags.

  • 2.5

    Include a blog in a website implementation.

  • 2.6

    Store and retrieve files in line with local guidelines and conventions where available.

  • 2.7

    Include links to Social Networking Sites in relation to a plan.

  • 2.8

    Include buttons to share content on a website.

  • 2.9

    Use testing methods to check that all elements and features of a website are working.

  • 2.10

    Register a website with search engines.


3

Understand how to make a website accessible.

Assessment Criteria

  • 3.1

    Define the term 'Accessible Websites'.

  • 3.2

    Explain the legal guidelines relating to web accessibility.

  • 3.3

    Explain how parts of a website should be modified to make it accessible.

  • 3.4

    Analyse whether a website follows accessibility guidelines.

  • 3.5

    Identify improvements to a website to ensure it follows accessibility guidelines.


4

Be able to measure and improve the return on investment (ROI) of a website.

Assessment Criteria

  • 4.1

    Explain the importance of measuring traffic to a website.

  • 4.2

    Identify methods of measuring the return on investment (ROI) of a website.

  • 4.3

    Use analytic tools to monitor the traffic to a website.

  • 4.4

    Define the term ‘bounce rate’

  • 4.5

    Explain the impact of bounce rate on a website.

  • 4.6

    Identify improvements to a website based on analytical information.


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