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Key Facts

Level:
Level 3
Subject Sector:
15.4 Marketing and Sales
Credits:
74
Qualification No:
601/6756/7
GLH:
472 hours
Total qualification time:
740 hours
Price:
£134.50 per learner
Age Range:
16-18 & 19+

Qualification purpose

Prepare for further learning or training and/or develop knowledge and/or skills in a subject area

Qualification Grading Type

Pass

Assessment Methods

  • Portfolio of Evidence

  • Why choose this qualification?

    The Gateway Qualifications Level 3 Diploma in Digital Marketing qualification is part of the Advanced Apprenticeship in Social Media and Digital Marketing. The qualification meets the competence and knowledge requirements of pathway 2. Please visit the Apprenticeship page for further information:

    Advanced Level Apprenticeship in Social Media and Digital Marketing (Pathway 2: Digital Marketing)

    Rules of Combination

    Learners must achieve 74 credits in total. 27 credits must be achieved from the Mandatory Group M and a minimum of 14 credits must be achieved from Group OA. The remaining 33 credits may be taken from either Group OA or Group OB.


    Units

    Mandatory Group

    Learners must achieve 27 credits from this group.

    Develop own professionalism

    Level:
    Level 3
    Guided Learning Hours:
    29
    Credits:
    4
    Unit No:
    L/505/1584
    Click here to view full unit details

    Digital marketing metrics and analytics

    Level:
    Level 3
    Guided Learning Hours:
    39
    Credits:
    6
    Unit No:
    R/505/1585
    Click here to view full unit details

    Principles of marketing and evaluation

    Level:
    Level 3
    Guided Learning Hours:
    50
    Credits:
    7
    Unit No:
    T/502/9935
    Click here to view full unit details

    Understanding legal, regulatory and ethical requirements in sales or marketing

    Level:
    Level 2
    Guided Learning Hours:
    15
    Credits:
    2
    Unit No:
    F/502/8206
    Click here to view full unit details

    Understanding the business environment

    Level:
    Level 2
    Guided Learning Hours:
    16
    Credits:
    2
    Unit No:
    F/600/7799
    Click here to view full unit details

    Using Collaborative Technologies

    Level:
    Level 3
    Guided Learning Hours:
    45
    Credits:
    6
    Unit No:
    T/502/4380
    Click here to view full unit details
    Optional Group OA

    Learners must achieve a minimum of 14 credits from this group.

    Content Marketing

    Level:
    Level 3
    Guided Learning Hours:
    35
    Credits:
    5
    Unit No:
    D/505/1587
    Click here to view full unit details

    E-mail marketing

    Level:
    Level 3
    Guided Learning Hours:
    41
    Credits:
    6
    Unit No:
    D/505/1590
    Click here to view full unit details

    Marketing on mobile devices

    Level:
    Level 3
    Guided Learning Hours:
    27
    Credits:
    5
    Unit No:
    H/505/1588
    Click here to view full unit details

    Online display advertising

    Level:
    Level 3
    Guided Learning Hours:
    23
    Credits:
    4
    Unit No:
    K/505/1589
    Click here to view full unit details

    Principles of Social Media Advertising and Promotion

    Level:
    Level 3
    Guided Learning Hours:
    34
    Credits:
    6
    Unit No:
    J/503/9322
    Click here to view full unit details

    Search engine marketing

    Level:
    Level 3
    Guided Learning Hours:
    32
    Credits:
    5
    Unit No:
    Y/505/1586
    Click here to view full unit details
    Optional Group OB

    Learners may achieve 33 credits from unit group.

    Analyse and report data

    Level:
    Level 3
    Guided Learning Hours:
    30
    Credits:
    6
    Unit No:
    Y/601/2538
    Click here to view full unit details

    Brand development

    Level:
    Level 3
    Guided Learning Hours:
    30
    Credits:
    5
    Unit No:
    H/505/1591
    Click here to view full unit details

    Content Management System Website Creation

    Level:
    Level 3
    Guided Learning Hours:
    36
    Credits:
    7
    Unit No:
    H/503/9327
    Click here to view full unit details

    Delivering e-commerce solutions

    Level:
    Level 3
    Guided Learning Hours:
    68
    Credits:
    9
    Unit No:
    T/505/1594
    Click here to view full unit details

    Imaging Software

    Level:
    Level 2
    Guided Learning Hours:
    30
    Credits:
    4
    Unit No:
    L/502/4613
    Click here to view full unit details

    Principles of Keywords and Optimisation

    Level:
    Level 3
    Guided Learning Hours:
    30
    Credits:
    5
    Unit No:
    M/503/9329
    Click here to view full unit details

    Principles of Social Media within a Business

    Level:
    Level 3
    Guided Learning Hours:
    42
    Credits:
    6
    Unit No:
    R/503/9324
    Click here to view full unit details

    Principles of marketing stakeholder relationships

    Level:
    Level 3
    Guided Learning Hours:
    16
    Credits:
    3
    Unit No:
    J/502/9938
    Click here to view full unit details

    Produce copy for digital media communication

    Level:
    Level 3
    Guided Learning Hours:
    41
    Credits:
    6
    Unit No:
    M/505/1593
    Click here to view full unit details

    Project management

    Level:
    Level 3
    Guided Learning Hours:
    23
    Credits:
    4
    Unit No:
    K/505/1592
    Click here to view full unit details

    Spreadsheet Software

    Level:
    Level 2
    Guided Learning Hours:
    30
    Credits:
    4
    Unit No:
    F/502/4625
    Click here to view full unit details

    Video Software

    Level:
    Level 3
    Guided Learning Hours:
    30
    Credits:
    4
    Unit No:
    T/502/4394
    Click here to view full unit details

    Video Software

    Level:
    Level 2
    Guided Learning Hours:
    20
    Credits:
    3
    Unit No:
    M/502/4393
    Click here to view full unit details

    Website Software

    Level:
    Level 3
    Guided Learning Hours:
    40
    Credits:
    5
    Unit No:
    Y/502/4632
    Click here to view full unit details

    What is the purpose of this qualification?

    The qualification has been designed for learners aged 16 and above who are capable of reaching the required standards. It is likely that they will be seeking work within the digital marketing sector, or they may already be employed as part of marketing team or within an independent consultancy business offering web site creation solutions.

    The qualification forms part of the Advanced Apprenticeships Framework for roles within the digital marketing sector. It develops learners’ knowledge and understanding of the principles that underpin working in a digital marketing environment. The qualification has been designed to develop one specific aspect of competency within the social media and digital marketing industry.

    This qualification covers the core knowledge and understanding as well as developing skills and competences needed to work in the digital marketing sector.


    What skills, knowledge, or understanding does this qualification develop?

    Learners will complete six mandatory units which provide the core vocational content for the pathways within the apprenticeship framework:

    • Understanding the business environment
    • Understanding legal, regulatory and ethical requirements in sales or marketing
    • Using collaborative technologies
    • Principles of marketing and evaluation
    • Develop own professionalism
    • Digital marketing metrics and analytics

    Learners will then choose from a range of more specialised units from the two optional groups, which they can align to the duties of their role. These include:

    • Search engine marketing
    • Content marketing
    • Online display advertising
    • Marketing on mobile devices
    • Imaging software
    • Video software
    • Principles of social media within a business
    • Content management system website creation
    • Brand development
    • Analyse and report data.


    How is this qualification different from other, similar qualifications?

    The following qualifications are available from Gateway Qualifications:

    • Gateway Qualifications Level 3 Diploma in Social Media for Business – which is suitable for people working at supervisory level in environments using social media to promote the business
    • Gateway Qualifications Level 3 Diploma in Business Admin – which offers a combined knowledge and competency based approach for roles within generic business administration roles
    • Gateway Qualifications Level 3 NVQ Diploma in Sales – which is a qualification designed to support the acquisition of skills and competence in a range of sales roles.
    • Gateway Qualifications Level 3 Diploma in Management is a generic management qualification which is suitable for a wide range of sectors as it allows learners to demonstrate competency as a manager and also provides underpinning knowledge and understanding of the role.


    Which sector does this qualification support?

    Gateway Qualifications offers other Level 3 qualifications which may be more suitable if learners wish to specialise within digital marketing or if they are in a business administration or sales role.

    Potential job roles for those who are working towards this qualification include:

    • Search engine optimisation assistant
    • Acquisition assistant
    • Email campaign assistant
    • Online marketing coordinator
    • Display marketing assistant
    • Web site content manager
    • Video marketing production assistant

    This qualification is primarily intended as a means of developing the competence of those already employed or seeking to be employed within a digital marketing environment. It forms part of the Advanced Apprenticeship within this sector.

    Job roles could include:

    • eCommerce assistant
    • mobile marketing assistant
    • web site content manager
    • video marketing production assistant
    • email campaign assistant
    • display marketing assistant.


    What are the progression options?

    Learners could choose to progress to completing an level 4 qualification in digital marketing such as the Level 4 Diploma in Digital Marketing or to a management qualification at level 3, designed to ensure that the learners management and leadership skills support productivity and efficiency of the workforce.


    What are the higher education progression options?

    Gateway Qualifications also offers a range of Access to Higher Education qualifications with a business or information technology focus if learners want to progress to Higher Education in the future.


    Progression & Entry Requirements

    The qualification is available to learners aged 16 and above. No prior qualifications or specific level of attainment are required, however it is likely that they will be seeking work within the digital marketing sector or they may already be employed in the sector and wish to develop their skills and knowledge within the subject area. The Gateway Qualifications Level 3 Diploma in Digital Marketing is suitable for learners who want a qualification which is suitable for a wide range of roles within a digital marketing environment. Although the qualification is located within the Advanced Apprenticeship framework, some learners will wish to take the qualification on its own, particularly if they already work in the industry and want to develop some specific or general skills relevant to the sector.

    Funding information

    Learning Aims Search

    The Hub provides a Learning Aims Search which you can use to check the funding status of any qualification or unit.

    View this qualification on the ESFA’s Hub website


    We have done our best to collate and summarise the key information, and wherever possible we alert our providers to changes in funding policy.

    This funding information is provided in good faith and it is always advisable to check directly with the funding agencies before committing to delivery.

    The following support materials will help you to deliver this qualification.

    Internal Quality Assurance

    Special Considerations and Reasonable Adjustment Forms

     

    Offer this qualification

    If you would like to offer this qualification, you can book a meeting with us to discuss the best options.