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Key Facts

Level 4
Subject Sector:
15.4 Marketing and Sales
Qualification No:
585 hours
Total qualification time:
1200 hours
£143.00 per learner
Age Range:
16-18 & 19+

Qualification purpose

Prepare for further learning or training and/or develop knowledge and/or skills in a subject area

Qualification Grading Type


Assessment Methods

  • Coursework/Project
  • Portfolio of Evidence
  • Practical Demonstration/Assignment/Assessment

  • Why choose this qualification?

    The Gateway Qualifications Level 4 Diploma in Digital Marketing qualification is aimed at learners entering the Digital Marketing sector as well as those already working in these areas who are looking to renew their skills with formal training.

    The objective of the Level 4 Diploma in Digital Marketing qualification is to confirm competence in an occupational role.

    Learners could progress onto Higher level qualifications in management, Higher Education in Business, Marketing and IT related disciplines that may include Foundation or full degrees.Recognition by a trade or professional body in their given discipline and potential employment in jobs such as digital marketing (ad/campaign) manager, ecommerce marketing manager or web designer.

    The Gateway Qualifications Level 4 Diploma in Digital Marketing and Social Media for Business is related to the National Occupational Standards (NOS) developed by Skills CFA and provides a significant amount of knowledge, understanding and skills development that underpins occupational competence in digital marketing.

    Rules of Combination

    Learners must achieve 120 credits in total. 60 credits must be achieved from the Mandatory Group (M) and a minimum of 21 credits must be achieved from Group OA. The remaining 39 credits may be taken from Group OA or Group OB.


    Group OA

    Learners must achieve a minimum of 21 credits from this unit group.

    Group OB

    Learners may achieve 39 credits from this unit group.

    Mandatory Units

    Learners must achieve 60 credits from this group.

    Business concepts

    Level 4
    Guided Learning Hours:
    Unit No:
    Click here to view full unit details

    Digital marketing metrics and analytics

    Level 4
    Guided Learning Hours:
    Unit No:
    Click here to view full unit details

    Ethics and legalities of digital marketing

    Level 4
    Guided Learning Hours:
    Unit No:
    Click here to view full unit details

    Marketing planning

    Level 4
    Guided Learning Hours:
    Unit No:
    Click here to view full unit details

    Personal and Professional Development

    Level 4
    Guided Learning Hours:
    Unit No:
    Click here to view full unit details

    Project Management

    Level 4
    Guided Learning Hours:
    Unit No:
    Click here to view full unit details

    What is the purpose of this qualification?

    The qualification has been designed for learners aged 16 and above who are capable of reaching the required standards. It is likely that they will be seeking work within the digital marketing sector, or they may already be employed as part of marketing team or within an independent consultancy business offering web site creation solutions.

    The qualification develops learners’ knowledge and understanding of the principles that underpin working in a digital marketing environment.

    The Gateway Qualifications Level 4 Diploma in Digital Marketing is suitable for learners who want a qualification which is suitable for a wide range of roles within a digital marketing environment.

    Gateway Qualifications offers more generic qualifications in Business Administration if learners are not sure that they want to specialise at this stage.

    What skills, knowledge, or understanding does this qualification develop?

    This qualification covers the core knowledge and understanding as well as developing skills and competences needed to work in the digital marketing sector.

    The qualification comprises of 120 credits and requires 585 guided learning hours or 1200 hours for the total qualification time.

    Learners will then choose from a range of more specialised units from the two optional groups, which they can align to the duties of their role. These include:

    • Online display advertising
    • Marketing on mobile
    • Video channel management
    • Designing an effective web based user experience
    • Content marketing
    • Search engine marketing
    • Email marketing
    • Retention marketing
    • Gamification
    • Spreadsheet Software
    • Relationship management for account managers
    • Using Collaborative Technologies
    • Principles of Social Media within a Business
    • Principles of Keywords and Optimisation
    • Principles of Social Media Advertising and Promotion
    • Content Management System Website Creation
    • Website Software
    • Delivering e-commerce solutions
    • Imaging Software
    • Video Software

    Which sector does this qualification support?

    This qualification is primarily intended as a means of developing the competence of those already employed or seeking to be employed within a digital marketing environment.

    Potential job roles for those who are working towards this qualification include:

    • Digital marketing (ad/campaign) manager
    • Digital marketing analyst
    • Ecommerce marketing manager
    • Search marketing manager/executive
    • Social media marketing manager
    • Acquisition manager
    • CRM manager
    • Email campaign manager
    • Digital fundraising campaign manager
    • Mobile marketing manager
    • Web designer
    • Web product manager
    • Web analyst
    • Video marketing director
    • Video marketing editor
    • Video marketing online channel manager
    • Digital marketing manager/director

    Progression & Entry Requirements

    The qualification is available to learners aged 16 and above. Learners could choose to progress to completing a level 5 qualification in management, designed to ensure that the learners’ management and leadership skills support productivity and efficiency of the workforce.

    Funding information

    Learning Aims Search

    The Hub provides a Learning Aims Search which you can use to check the funding status of any qualification or unit.

    View this qualification on the ESFA’s Hub website

    We have done our best to collate and summarise the key information, and wherever possible we alert our providers to changes in funding policy.

    This funding information is provided in good faith and it is always advisable to check directly with the funding agencies before committing to delivery.

    The following support materials will help you to deliver this qualification.

    Internal Quality Assurance

    Special Considerations and Reasonable Adjustment Forms


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