02 Mar 2021
Key Facts
Qualification purpose
Prepare for further learning or training and/or develop knowledge and/or skills in a subject area
Qualification Grading Type
Pass
Assessment Methods
Why choose this qualification?
The Gateway Qualifications Level 3 Diploma in Social Media for Business qualification is part of the Advanced Apprenticeship in Social Media and Digital Marketing. This qualification meets the competence and knowledge qualification requirements of the pathway 1 framework. Please visit the Apprenticeship page for further information:
Advanced Level Apprenticeship in Social Media and Digital Marketing (Pathway 1: Social Media)
Rules of Combination
Learners must achieve a minimum of 42 credits to achieve the qualification. 24 credits must come from the Mandatory Group M plus a minimum of 18 credits from their chosen pathway.
Units
Learners must achieve 24 credits from this group.
Principles of Keywords and Optimisation
Principles of Social Media within a Business
Social Networking Management for a Business
Using Collaborative Technologies
Learners must achieve a minimum of 18 credits from their chosen pathway.
Learners choosing this pathway must achieve a minimum of 18 credits from Optional Group O1.
Learners choosing this pathway must achieve a minimum of 18 credits from this group.
Analyse and report data
CIW Internet Business Foundations
CIW JavaScript Specialist
CIW Perl Fundamentals
CIW Security Essentials
CIW Site Development Foundations
CIW Web Foundations Associate
CIW database design
Communicating using digital marketing/sales channels
Content Management System Website Creation
Creating and Optimising Content for the Web
Imaging Software
MTA: Web Development Fundamentals
Principles of Mobile Social Media for a Business
Principles of Social Media Advertising and Promotion
Spreadsheet Software
Understanding Customer Relationship Management for creative business
Use digital and social media in marketing campaigns
Video Software
Web Fundamentals
Web development
Website Software
Website Software
Learners choosing this pathway must achieve a minimum of 18 credits. 9 credits from Mandatory Group M1 and a minimum of 9 credits from Optional Groups O1 & O2 where a maximum of 1 unit can come from Group O1.
Learners must achieve 9 credits from this group.
Creating and Optimising Content for the Web
Use digital and social media in marketing campaigns
Learners may achieve a maximum of 1 unit from this group.
Analyse and report data
CIW Internet Business Foundations
CIW JavaScript Specialist
CIW Perl Fundamentals
CIW Security Essentials
CIW Site Development Foundations
CIW Web Foundations Associate
CIW database design
Content Management System Website Creation
Imaging Software
MTA: Web Development Fundamentals
Spreadsheet Software
Understanding Customer Relationship Management for creative business
Video Software
Web Fundamentals
Web development
Website Software
Website Software
Learners must achieve a minimum of 2 credits from this group.
Communicating using digital marketing/sales channels
Creating and Optimising Content for the Web
Principles of Mobile Social Media for a Business
Principles of Social Media Advertising and Promotion
Learners choosing this pathway must achieve a minimum of 18 credits. 7 credits from the Mandatory Group M1 and a minimum of 11 credits from Optional Groups O1 & O2 where a maximum of 7 credits from a maximum of 1 unit can come from Group O2.
Learners must achieve 7 credits from this group.
Content Management System Website Creation
Learners must achieve a minimum of 4 credits from this group.
Analyse and report data
CIW Internet Business Foundations
CIW JavaScript Specialist
CIW Perl Fundamentals
CIW Security Essentials
CIW Site Development Foundations
CIW Web Foundations Associate
CIW database design
Imaging Software
MTA: Web Development Fundamentals
Spreadsheet Software
Understanding Customer Relationship Management for creative business
Video Software
Web Fundamentals
Web development
Website Software
Website Software
Learners may achieve a maximum of 7 credits from a maximum of 1 unit from this group.
Communicating using digital marketing/sales channels
Creating and Optimising Content for the Web
Principles of Mobile Social Media for a Business
Principles of Social Media Advertising and Promotion
Use digital and social media in marketing campaigns
What is the purpose of this qualification?
Learners will develop an introductory knowledge of the ways in which businesses use social media and the basic skills to set up and maintain social media for a business.
The qualification provides some of the basic knowledge and skills which will be helpful in supporting progression to business, marketing and digital skills qualifications at level 2 further related learning at level 2 or to an apprenticeship, particularly a digital apprenticeship. The qualification will also help learners to adapt skills (i.e. in use of social media) developed in a personal context to the benefit of a business and to understand their relevance in that context.
It is suitable for inclusion in a traineeship, where alongside English and Maths learning and work experience, it will provide learners with a platform to progress to the next level.
Funding information
Learning Aims Search
The Hub provides a Learning Aims Search which you can use to check the funding status of any qualification or unit.
View this qualification on the ESFA’s Hub website
From 1st July 2021, the Hub will be replaced by a new Find a learning aim (FALA) service. This service is currently in BETA so if you experience any issues with finding funding details, please double check on the Hub above, or contact your account manager.
View this qualification on the ESFA’s Find a learning aim website
How to find a learning aim
If you’re not sure how to use the new find a learning aim website, we’ve created a handy walkthrough to help you:
How to Use: Find a learning Aim
We have done our best to collate and summarise the key information, and wherever possible we alert our providers to changes in funding policy.
This funding information is provided in good faith and it is always advisable to check directly with the funding agencies before committing to delivery.
The following support materials will help you to deliver this qualification.
Special Considerations and Reasonable Adjustment Forms