Prepare for further learning or training and/or develop knowledge and/or skills in a subject area
Qualification Grading Type
Why choose this qualification?
The Gateway Qualifications Level 1 Award in Social Media in Business provides some of the basic knowledge and skills which will be helpful in supporting progression to business, marketing and digital skills qualifications at level 2 further related learning at level 2 or to an apprenticeship, particularly a digital apprenticeship.
The qualification will also help learners to adapt skills (for example in theuse of social media) developed in a personal context to the benefit of a business and to understand their relevance in that context.
It is suitable for inclusion in a traineeship, where alongside English and Maths learning and work experience, it will provide learners with a platform to progress to the next level.
As of August 2017, the approved age range for this qualification included pre-16 learners.
What is the purpose of this qualification?
This qualification is designed to support progression to an apprenticeship or further related learning at level 2.
What skills, knowledge, or understanding does this qualification develop?
Learners will develop an introductory knowledge of the ways in which businesses use social media and the basic skills to set up and maintain social media for a business.
Which sector does this qualification support?
The knowledge and skills developed will be relevant to learners moving on to a digital apprenticeship. The qualification will also help learners to adapt skills (ie in use of social media) developed in a personal context to the benefit of a business and to understand their relevance in that context.
What are the progression options?
The qualification provides some of the basic knowledge and skills which be relevant to business, marketing and digital skills qualifications at level 2. It will be promoted as suitable for inclusion in a traineeship, where alongside English and Maths learning and work experience, it will provide learners with a platform to progress to the next level.
What barriers will this qualification help the leaner overcome?
The qualification will support learners with low confidence/self-esteem to see that they are capable of developing knowledge and a skill set that is relevant to and desired by employers.
How does this qualification support the learner to re-engage with learning?
The qualification will appeal to young people who already make personal and social use of social media, enabling them to see that they can build on existing knowledge and skills in a way that will make them more employable.
Progression & entry requirementsNone
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The following support materials will help you to deliver this qualification.